Bethany Cranfield.

The Pitch Sprint takes two weeks and three sessions

Everyone's working hard.
It's just headed in five directions.

I help owners pull it into one clear direction, so every dollar and every post points the same way. If you're the owner and you still do the selling, we start with two weeks. You leave with one sentence your customers would repeat, a deck built on it, and a pitch you can give without notes.

Book a call How the two weeks work
Bethany Cranfield, founder of Silver Bullet Growth, laughing in a light blue blazer
“We had endless activity and work being put into efforts headed in multiple directions. Bethany helped us streamline our efforts into one clarified and unified direction, and it paid off in dividends, and continues to.”
Solutions Group

You talk to me on the call, and I'm the one doing the work. Nobody hands you off.

Pitches I wrote and delivered won $2.5M in new business at one agency, including one deal over $1M. At the next agency, we closed $2M in my first year.

Solutions Group Born & Bred CSCCa ThriveHive

Run an EMS or healthcare company? I spent almost two years inside that world with Solutions Group. You've got more people to win over than most, so your version takes four weeks instead of two. Ask me about it on the call.

Just bought a company, or rolling a few into one? Here’s how the first 100 days work.

What it looks like when everyone says the same thing

This is Cody on the floor of a $75M family-owned food brand, in 58 seconds and without a script. The story was already there. We found the sentence, filmed the people who live it every day, and let them tell it. Followers grew 71.4% in 30 days, with nothing spent on ads.

Solutions Group came to me with the same problem at a bigger size. Today their whole leadership team says the same thing. They have two new brands, the CEO has a published book, their YouTube channel has more than 5,000 subscribers, and they hired someone in-house to keep it going.

Bethany Cranfield speaking on stage to healthcare executives at Healthcare Summit 2025 in Charleston
Speaking at Healthcare Summit 2025, Charleston
Right now ten people describe your company ten different ways.

Sooner or later somebody with money on the line is going to ask you what you do. The answer that wins is one sentence your customers would repeat. Right now your sales team says it one way, your website says it another, and you say it a third way. So the marketing money buys a lot of activity and not much else. And if you bought the business, it probably came with customers and no good way to describe itself.

I've seen the same thing at the biggest brands I've worked with and the smallest ones: the company makes itself the star of the story. Nobody cares. They care about themselves. Until the message starts with the customer, you're the best kept secret in town, and spending more just makes you a louder secret.

Every month it stays that way costs you twice. You pay for marketing that points nowhere, and the deal goes to the competitor whose story was easier to repeat.

Marketing has one job, bringing more of the right customers in the door. In two weeks you'll know what to say, and you'll be able to say it without notes. Your team says it the same way, your website says it, and the next time someone asks what you do, they get it the first time.

If you need someone to run the marketing week to week, I can do that too. I bring my team and we work alongside yours. We still start with the two weeks, because nothing runs well until everybody can say what the company does.

What the work has won

$2.5M

in new business won by pitches I wrote and delivered

$21M

an agency's top line after four years of me leading new business, up from $15M

+71.4%

followers in 30 days for a $75M family-owned food brand, with $0 on ads

98%

email delivery for a national association, up from 66%, with a 42% open rate

I won the first two while I led new business at agencies. They're on my resume under my name.

The Pitch Sprint is two weeks and three sessions,
and you walk out able to say it.

We meet three times, with you and whoever pitches with you. I do the writing in between, and everything is done and in your hands on day fourteen.

Week one

Listen, then strip it to the studs

I talk to you, the people who sell with you and a few of your customers, and I read everything you've put out this past year. Then we get it down to one sentence your customers would repeat, and build from there.

By the end of the week, you've got the sentence and you've said it out loud.

Week two

Build it and practice it

We turn it into a deck or a two-pager, and you practice the pitch with me until you can give it without notes. I'll ask you the hard questions your buyers are going to ask.

By the end of the week, you've got the deck and you can give the pitch without notes.

Day fourteen

Hand-off

You give the pitch to your team, and everyone walks out saying it the same way. Your website, your sales team and your emails finally say the same thing.

It sticks after I'm gone.

What you walk away with

one

The sentence

What you do and why your customer should care, in words you'd actually say.

two

The message

Who you're for, what you promise, and the proof behind it.

three

The deck or the two-pager

Built on that one sentence, so everything you hand a buyer matches.

four

The pitch, without notes

You practice it with me until you don't need notes, and your team hears it on the last day.

Here's how it works. Book a 30-minute call and tell me what's going on. If it's a fit, we spend two weeks together. You walk out with one sentence, a deck built on it, and a pitch you can give without notes. Most clients start within a week of the call.

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I'm not here to sell you more marketing. Agencies make money by adding things on. I start with the pitch, because once your company says one clear thing, every dollar after that has somewhere to go. Want a billboard after that? We can do that. Paid ads? Those too. Noise is only worth making when it's headed somewhere. When the direction works, most clients keep me on to keep it moving, and you'll know exactly what that looks like from day one.

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Ten years on the agency side of the table

I'm a stage kid who ended up selling for agencies and running their growth. I pushed the rock uphill for four of them, and I saw the same thing every time. The client told us what they needed in the first meeting, and a month later the work was about the agency or the brand, and not about the customer.

My gift is translation, like the in-between of what your customer wants to hear and what you're trying to say. I've done it for global brands and for owner-run companies, and it's the same problem at both sizes.

I'm not a silver bullet, but I'm really good at getting a lot of moving pieces headed the same direction. I'm the founder of Silver Bullet Growth and a ten-year agency executive. I'm a business person who does music, and I live in Austin.

Bethany Cranfield speaking on a conference stage

Questions CEOs ask on the call

How do I know you're not another consultant who talks big and hands the work to someone junior?
There's nobody junior. I'm on the call, I do the work, and I do the writing. You'll see the sentence at the end of week one and the deck at the end of week two. If anything slips, you'll hear it from me first.
Couldn't I figure this out myself?
Probably, if you have a year. Most people don't. The part that's hard to do alone is hearing how your pitch actually lands before it counts. I sat on the other side of the table for ten years and heard a thousand pitches. That's what the practice is for.
We already have an agency.
Keep them. I'm not replacing them. They'll get the clearest direction they've ever had from you. And if they turn out to be the wrong fit, you'll know by the end of the first week.
Will you run the marketing afterward?
Yes, and most clients want me to. A direction drifts if nobody keeps it on course, so after the two weeks a lot of clients keep me on month to month. Some want a light touch, a weekly call and a plan every quarter. Some want me and my team running the work, the ads and the yearly plan with them. I'll show you how that works on day one, so nothing about it is a surprise.
We're too small for this.
If you're the owner and you're still doing the selling, this is for you, whether you have 40 people or your name is on the door. Size doesn't matter much. What matters is whether you've got a big pitch coming up. If you don't, I have a smaller way to get your first year of marketing on one page, and we'll talk about that instead.
What if I just want a second set of eyes?
That works too. Send me what you have, whether it's your deck, your website or the pitch you're about to give, and in one hour I'll tell you the three things I'd change. Book the same 30-minute call and we'll set it up.
How is this different from a brand agency or a rebrand?
A rebrand changes how you look. This changes what you say. If you need a new look after, I'll help you find the right people.
What do you need from us?
Three meetings with you and whoever pitches with you, a few customers I can call, and anything you've put out this past year. You don't have to prepare anything. That's my job.
What happens on the call?
It's 30 minutes, and there's no slideshow. You tell me what's going on, and I'll tell you honestly whether I can help. If I can, you'll get a one-page proposal within a week. If I can't, I'll point you to someone who can.

Everyone wants a silver bullet.
There isn't one.
But you can get everyone headed the same way.

Book a 30-minute call

Pick a time that works for you. Tell me a little about what's going on, and we'll go from there. If you'd rather write first: bethanyecranfield@gmail.com